Amsterdam DaysAmsterdam Days
NL
Amsterdam Heritage Walk: Cannabis Culture

StepQuests

Amsterdam Heritage Walk: Cannabis Culture

Languages: NL, ENFrom €15

This is a self-guided walk in the StepQuests app. You finish checkout there and walk with stories on your phone.

Book on StepQuests

About this outing

Amsterdam's first coffeeshop, Mellow Yellow, opened in 1972 because Wernard Bruining wanted to keep cannabis away from hard-drug dealers, not because the city wanted a tourist brand. The walk follows that experiment: the backdoor paradox, The Bulldog from a 1975 basement to a hotel chain, Bedrocan's pharmacy cannabis since 2003, and the fact that most Dutch adults do not use it. Tourism now brings about €400 million a year, and 90 percent of coffeeshop customers are visitors. Thirteen stops, with quizzes along the way.

What's included

  • A self-guided walk — start whenever you're ready
  • GPS navigation guides you along the route automatically
  • Stories and quizzes unlock as you walk
  • Lifetime access to the route in the StepQuests app

StepQuests walking tour

  • Welcome to the Experiment
  • Mellow Yellow: The First Coffeeshop
  • Quiz: Legal or Illegal?
  • The Backdoor Paradox
  • The Bulldog: From Basement to Empire
View on StepQuests

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