Amsterdam's first coffeeshop, Mellow Yellow, opened in 1972 because Wernard Bruining wanted to keep cannabis away from hard-drug dealers, not because the city wanted a tourist brand. The walk follows that experiment: the backdoor paradox, The Bulldog from a 1975 basement to a hotel chain, Bedrocan's pharmacy cannabis since 2003, and the fact that most Dutch adults do not use it. Tourism now brings about €400 million a year, and 90 percent of coffeeshop customers are visitors. Thirteen stops, with quizzes along the way.
What's included
A self-guided walk — start whenever you're ready
GPS navigation guides you along the route automatically
Stories and quizzes unlock as you walk
Lifetime access to the route in the StepQuests app
Cancellation terms depend on the provider and are shown at checkout before you pay. Check your confirmation email for the exact policy on your booking.
Most outings go ahead rain or shine, and many aren't tied to a fixed start time, so you can reschedule to a day that suits you better.
Yes, most outings work for couples, families, and groups of friends. Check the listing above for any group size limits.
Most outings are suitable for all fitness levels and involve light walking. Check the description above for details on distance and terrain.
The StepQuests app guides you automatically with GPS and unlocks stories as you go. If you get stuck, support is available through the app.